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<article article-type="review-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">medsovet</journal-id><journal-title-group><journal-title xml:lang="ru">Медицинский Совет</journal-title><trans-title-group xml:lang="en"><trans-title>Meditsinskiy sovet = Medical Council</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2079-701X</issn><issn pub-type="epub">2658-5790</issn><publisher><publisher-name>REMEDIUM GROUP Ltd.</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21518/ms2025-311</article-id><article-id custom-type="elpub" pub-id-type="custom">medsovet-9582</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЗДОРОВЫЙ РЕБЕНОК</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>HEALTHY CHILD</subject></subj-group></article-categories><title-group><article-title>«Бежевое материнство»: вред для ребенка с позиций цветовосприятия и развития головного мозга</article-title><trans-title-group xml:lang="en"><trans-title>Beige motherhood: Harm to children in terms of colour perception and brain development</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4200-4598</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Захарова</surname><given-names>И. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Zakharova</surname><given-names>I. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Захарова Ирина Николаевна, д.м.н., профессор, заслуженный врач Российской Федерации, заведующая кафедрой педиатрии имени академика Г.Н. Сперанского; педиатр</p><p>125993, Россия, Москва, ул. Баррикадная, д. 2/1, стр. 1</p><p>125373, Россия, Москва, ул. Героев Панфиловцев, д. 28</p></bio><bio xml:lang="en"><p>Irina N. Zakharova, Dr. Sci. (Med.), Professor, Honored Doctor of the Russian Federation, Head of the Department of Pediatrics named after Academician G.N. Speransky; Pediatrician</p><p>2/1, Bldg. 1, Barrikadnaya St., Moscow, 125993</p><p>28, Geroyev Panfilovtsev St., Moscow, 125373</p></bio><email xlink:type="simple">zakharova-rmapo@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0009-0335-0704</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Чурилова</surname><given-names>В. Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Churilova</surname><given-names>V. D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Чурилова Виктория Дмитриевна, аспирант кафедры педиатрии имени академика Г.Н. Сперанского</p><p>125993, Россия, Москва, ул. Баррикадная, д. 2/1, стр. 1</p></bio><bio xml:lang="en"><p>Viktoriya D. Churilova, Postgraduate Student of the Department of Pediatrics named after Academician G.N. Speransky</p><p>2/1, Bldg. 1, Barrikadnaya St., Moscow, 125993</p></bio><email xlink:type="simple">vika.churilova.2020@yandex.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Российская медицинская академия непрерывного профессионального образования; Детская городская клиническая больница имени З.А. Башляевой</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Russian Medical Academy of Continuous Professional Education; Bashlyaeva Children’s City Clinical Hospital</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Российская медицинская академия непрерывного профессионального образования</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Russian Medical Academy of Continuous Professional Education</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>01</day><month>12</month><year>2025</year></pub-date><volume>0</volume><issue>19</issue><elocation-id>28–38</elocation-id><permissions><copyright-statement>Copyright &amp;#x00A9; Захарова И.Н., Чурилова В.Д., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Захарова И.Н., Чурилова В.Д.</copyright-holder><copyright-holder xml:lang="en">Zakharova I.N., Churilova V.D.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.med-sovet.pro/jour/article/view/9582">https://www.med-sovet.pro/jour/article/view/9582</self-uri><abstract><p>Цветовое восприятие мира привлекает ученых и философов на протяжении тысячелетий. В исторической перспективе цвет рассматривался в качестве философской категории, он использовался для анализа восприятия реальности, а также раскрывал смысловые основы культуры. Менялись научные парадигмы, объясняющие механизмы цветового зрения, но неизменным оставалось признание влияния цвета на психологическое развитие личности. Исторические аспекты цветового зрения подтверждают ценность визуального опыта, поскольку цветотерапия легла в основу медицинских концепций древних цивилизаций. Развитие методов познания окружающего мира сформировало современное представление о паттернах цветовосприятия. Совершенствование представлений о нейрогенезе позволило установить критические периоды, когда сенсорная стимуляция является ключевым фактором, определяющим развитие нервной системы. В настоящее время появившиеся новые модные тенденции формируют стандарты поведения в сфере родительства. Врачу-педиатру важно понимать основные грани популярной концепции «бежевого материнства», поскольку данный тренд отражает не только эстетическую сторону, но и характеризует психологическую и эмоциональную составляющую материнства. Положительные и отрицательные стороны этого модного тренда являются предметом дискуссий. Поднимаются вопросы негативного влияния данной идеи в виде ограничения сенсорного опыта и творческого выражения ребенка. Осведомленность педиатра о подобных модных направлениях позволит предотвратить негативные последствия. Посредством конструктивного диалога с родителями педиатр способен объяснить возможные риски и предложить альтернативные подходы, обеспечивающие гармоничное становление личности. Именно поэтому необходимо научное обоснование целесообразности модной тенденции «бежевого материнства» в контексте влияния на нейропсихическое развитие ребенка.</p></abstract><trans-abstract xml:lang="en"><p>The colour perception of the world has been an intense topic of interest for scientists and philosophers for thousands of years. Historically, the colour has been considered a philosophical category, it was used to investigate the perception of reality, and it also revealed the semantic foundations of the culture. Scientific paradigms explaining the mechanisms of colour vision have changed, but the recognition of the impact of colours on the psychological development of the personality has remained unchanged. Historical aspects of colour vision support the value of visual experience, as colour therapy provided the basis for medical concepts in ancient civilizations. The development of methods for obtaining knowledge about the world around us has formed a modern concept of colour perception patterns. Advances in understanding neurogenesis allowed scientists to identify critical periods in nervous system development when sensory stimulation plays a crucial role. There appeared new emerging popular tendencies to form standards of parenting behaviour. It is important for a pediatrician to understand the main aspects of the popular concept of beige motherhood, as this tendency reflects not only the aesthetic component, but also characterizes the psychological and emotional component of the motherhood. The positive and negative aspects of this popular tendency are a subject of discussions. In the article, the authors raise the issues of negative impact of this concept in the form of limiting the sensory experience and creative craving of the child. Increased awareness among pediatricians about such popular tendencies can help prevent negative consequences. Building trust and establishing a constructive dialogue with parents, the pediatrician can effectively communicate potential risks and offer alternative approaches that ensure harmonious development of the personality. That is why it is necessary to scientifically substantiate the advisability of the popular tendency of beige motherhood in the context of its impact on the neuropsychic development of the child.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>дети</kwd><kwd>бежевое материнство</kwd><kwd>развитие головного мозга</kwd><kwd>цветовосприятие</kwd><kwd>цветовое зрение</kwd><kwd>бежевый цвет</kwd><kwd>нейрофизиология цвета</kwd></kwd-group><kwd-group xml:lang="en"><kwd>children</kwd><kwd>beige motherhood</kwd><kwd>brain development</kwd><kwd>colour perception</kwd><kwd>colour vision</kwd><kwd>beige colour</kwd><kwd>neurophysiology of colour</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Gupta R. Color therapy in mental health and well being. Int J All Research Education and Scientific Methods. 2021;9(2):1068–1076. 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